Believe in Art, Fulfill Dreams, Achieve Goals
SoMatch Production values the enduring significance of arts and cultural, as well as the
profound power of truth, goodness, and beauty.
We aspire to work alongside you in your pursuits and endeavors in the realm of arts and
cultural.
SoMatch Production values the enduring significance of arts and cultural, as well as the
profound power of truth, goodness, and beauty.
We aspire to work alongside you in your pursuits and endeavors in the realm of arts and
cultural.
About
What We Do
SoMatch Production is a cultural communications agency dedicated to serving the arts and cultural industries. We believe that resource integration is the essence of public relations, and honest communication is critical to positively impact influencers.
By targeting specific topics, we also strive to promote arts and cultural through partnerships in publicity, marketing, and corporate alliance.
Founder
Abby YANG
With 15 years of experience, Founder Abby Yang specializes in approaching the industry chain from a marketing perspective, and utilizing strategic planning to integrate cross-disciplinary resources. She had been instrumental in the marketing and public relations projects for the Taiwan Pavilion at the Venice Architecture Biennale and the Taipei Dangdai art fair.
“I believe in the beauty and inspiring nature of art. Serving as a bridge, SoMatch Production is committed to utilizing public relations tools and methods to promote the value of arts and cultural, ultimately engaging more people to experience the transformative power.”
Services
Strategic Planning
Services
Strategic Planning, Cross-disciplinary Alliance, Sponsorship Development, Strategy Advisory, VIP Relations and Partnership Development
Strategic planning is the foundation of all businesses. SoMatch Production
assists clients to clarify priorities and formulate tangible objectives by
phase.
Through setting short-term to long-term goals, our clients can not only have
a clear understanding of the process, but also have a blue print that guides
them to progressively achieve milestones.
We are adept at establishing strategic alliances, designing arts programs, and building partnerships with top-tier institutions from various fields. We endeavor to amplify outcomes, strengthen brand positioning, and expand audience reach for our clients.
Content Strategy & Media Relations
Services
Content Development, Media Campaign, Media Relations, Digital Content Strategies, Event Planning, Audience Development
SoMatch Production develops customized strategies and creative contents that inspire based on individual projects. We draw on pertinent media strategies, social media topics, viewpoint marketing, and in-depth reporting to increase brand visibility.
In today’s demassified market, we customize programs to ensure that key information resonates and spreads among specific audience segments.
Marketing & Brand Strategy
Services
Brand Strategy, Marketing Campaign, Digital Marketing, Partnership and Sponsorship Development
SoMatch Production’s marketing and branding strategies effectively communicate brand value and increase brand recognition.
Our extensive network of major institutions across the arts and cultural industries gives us a competitive edge in integrated marketing programming. We help clients to form quality and highly compatible collaborations, enhance reputation, reach target audiences, and expand market network.
Event Planning and Management
Services
Exhibition Planning and Production, VIP Events, Guided Tours, Media Gatherings, Press Conferences, Lecture Series, Workshops
SoMatch Production assists clients to communicate and build connections with VIPs, media, and audiences. We illustrate brand value in a refined and comprehensive approach through customized exhibition and events programming.